Jonathan Yurek
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Advertising Age

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Every year, Advertising Age makes a call for young creatives around the world to enter the Young Creative Cover Competition for their Cannes issue. The brief is extremely open ended. What is Creativity today?  In collaboration with Tyler Bartley, we answered it. I had the pleasure of illustrating the piece.

We became one of the nine finalists out of thousands of entries from around the world. We even had a couple of neat billboards at Cannes.

AD AGe Young Creatives Cover Competition Winner

 
 
The whole creative process is triggered by a creative insight. The only thing is; an insight doesn’t just come to you, you have to track it down. And it can come from just about anywhere. We’re constantly observing everyone and everything around us until we finally capture one perfect truth.

The whole creative process is triggered by a creative insight. The only thing is; an insight doesn’t just come to you, you have to track it down. And it can come from just about anywhere. We’re constantly observing everyone and everything around us until we finally capture one perfect truth.

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