Cyber Finalist in the 2017 Young Lions Competition
Lifesaving equipment for the infants prematurely born every year is expensive — so much so that even the nation’s top hospitals find it hard to afford.
Binge-watching has become a cultural norm, and has people of all ages, especially women ages 22-44, hitting the couch to watch hour after hour of their favorite shows and movies.
Partner with Netflix during Prematurity Awareness Month in November to turn the “Are you still watching?” screen into a call to action that takes a donation straight from the viewer’s account on file after each hour of viewing.
HOW IT WORKS
We’ll create promoted social posts for Netflix, their original programming, Brave Beginnings and influencers, and share them during the weeks leading up to Prematurity Awareness Month.
Netflix and celebrity spokespeople can match donations up to a certain amount, increasing total contributions.
Viewers that donate can unlock additional content for select Netflix original programming.
WHY IT WORKS
The online movie streaming industry continues to experience global growth. We’ll partner with Netflix, the U.S. industry leader, and use their sophisticated recommendation engine to pinpoint millions of female viewers, while having the added flexibility of easily extending our message to other audiences.
Additionally, the second season of Stranger Things, one of Netflix’s most watched series, premieres the day before our event begins, setting the stage for increased levels of binge-watching during the month of November.