I became very familiar with Jimmy Dean sausage, sandwiches and everything in between. Maybe a little too familiar. After Ogilvy & Mather Chicago winning the pitch,  I had the pleasure to work on the initial campaign launch.

DIGITAL & SOCIAL

Idea: Mondays are the worst what if there was a way to make your monday morning for good. 

OLV

Idea: Pancake on a Stick is a protein-packed breakfast that can show all the amazing things a kid can do.  


SOCIAL: FACEBOOK CANVAS

Idea:  Created the first ever interactive test kitchen for Facebook Canvas that combined overhead food photography trends with Tasty-style videos to deliver a Facebook Canvas and industry first approach to interactive recipe-making.


PRINT

Idea:  There once was a hardworking farmer and mom that switched places to better understand Jimmy Dean Delights. So we made a movie poster series to tease the content.


SOCIAL: TWITTER

Idea: Jimmy Dean Crumbles is meat popcorn that you can sprinkle on just about anything. So we did. 

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