I became very familiar with Jimmy Dean sausage, sandwiches and everything in between. Maybe a little too familiar. After Ogilvy & Mather Chicago winning the pitch, I had the pleasure to work on the initial campaign launch.
DIGITAL & SOCIAL
Idea: Mondays are the worst what if there was a way to make your monday morning for good.
Idea: Pancake on a Stick is a protein-packed breakfast that can show all the amazing things a kid can do.
SOCIAL: FACEBOOK CANVAS
Idea: Created the first ever interactive test kitchen for Facebook Canvas that combined overhead food photography trends with Tasty-style videos to deliver a Facebook Canvas and industry first approach to interactive recipe-making.
Idea: There once was a hardworking farmer and mom that switched places to better understand Jimmy Dean Delights. So we made a movie poster series to tease the content.
Idea: Jimmy Dean Crumbles is meat popcorn that you can sprinkle on just about anything. So we did.