Idea: Glade wanted to add a bit of joy to Facebook during the holiday season.  So we made a series of looping GIFs based on their holiday scents to prove just how much joy can be found in each candle. 

Social: Pinterest

Every fragrance collection inspired pins on Pinterest. The pins themselves were inspired by scent cues within the collection or aspirational quotes that came from the feeling of the fragrance. These pins inspired any millennial girl to re-pin.