IT TAKES MORE

Over the past few years, my partner and I have led the creation of the Powerade North America platform: It Takes More.

During that time, we've created work that highlights the relentless effort required to achieve whatever it is you're striving for. From winning an olympic medal to participating in the biggest football traditions in college sports.At the core of it all is a simple product truth: Powerade gives you more, with 50% more electrolytes compared to the leading competitor (who will remain unnamed).

The films below bring this idea to life. From world-renowned Olympians to NBA allstars to rising NIL athletes, each story shows what it truly takes which is more than ever before.