The Currency Bottle

For Ramadan 2023, we turned the most iconic label in the world into a real piece of currency.
It’s worth? A meal for someone who needs it. 

Animation Studio: Barraca Post

The Currency circulated in 60 different markets. And fed over 6 million people.

We also created a film that used only shadows to highlight our similarities and our differences during Ramadan.
A CTA encouraged people to break those differences by donating a meal through the Currency Bottle.

Director: Jared Clayton