Idea: Jimmy Dean breakfast sandwiches are surprisingly delicious. Weird to say for something that’s from the frozen aisle. But it’s true. Even more so if you’ve never had one.
We worked with a group of people who have never had a Jimmy Dean Breakfast Sandwich and asked them to describe their first bite the only way they knew how.
We also took real reviews on social and created a print ad that shows how they described their first bite.