Idea: The Yule Log video is America’s most boring holiday tradition. It’s a fireplace – on TV – that people actually watch. If someone will spend hours staring at fire, let’s make them hungry. 

Results: Our video was watched over 250,000 minutes, the equivalent of 500,000 :30 second TV commercials. All for a total budget of $11,000.

Role: Concepting, Art direction, Design

Got 11 hours? Watch it here.