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 The Yule Log video is America’s most boring holiday tradition. It’s a fireplace – on TV – that people actually watch.
If someone will spend hours staring at fire, let’s make them hungry. 

Results: Our video was watched over 250,000 minutes, the equivalent of 500,000 :30 second TV commercials. All for a total budget of $11,000.

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We don't have it on DVD yet but you can watch it here.