Idea: Loving the way you do, encourages millennials to fall in love
with their own creative styles, no matter what they may be,
using Lenovo technology to bring those styles to life.
Joint Collaboration with Jordan Hetzer
We asked a hand full of artists to help generate some Lenovo inspired creative images using the product shots that were provided. We compiled the images together in a commercial to not only associate Lenovo’s brand with artistic creativity, but act as an inspiration board for our demographic. The Yoga Pro laptop bends in a way that is foreign to most laptops, so we wanted to associate the unconventional physics of the laptop with unconventional creative thinking. In collaboration with Hannah Ross, Brandan Leathead, Haley Kidder & Logan Schmitt
Geo-Tagging Instagram Ads
To spread awareness of the Pop-Up-Party, we want to utilize Instagrams geo-tagging feature. In every city where we throw a Pop-up-party, we will hang a wild postings that are designed to pay homage to each city. If Lenovo takes a picture of the poster and uploads it to Instagram, The image will appear on Lenovo’s photo map, which will not only announce the location on social media, but will also give you the coordinates to get to the precise location of the event. While at the event, people can take pictures and use #lovethewayyoudo to accompany their experience. Hashtagging their brand will raise awareness and create a fun collage of party/product images in the Lenovo hashtag feed.