Client: Lenovo
Idea: Loving the way you do, encourages millennials to fall in love
with their own creative styles, no matter what they may be,
using Lenovo technology to bring those styles to life.
Joint Collaboration with Jordan Hetzer

Lenovo Commercial
We asked a hand full of artists to help generate some Lenovo inspired creative images using the product shots that were provided. We compiled the images together in a commercial to not only associate Lenovo’s brand with artistic creativity, but act as an inspiration board for our demographic. The Yoga Pro laptop bends in a way that is foreign to most laptops, so we wanted to associate the unconventional physics of the laptop with unconventional creative thinking. In collaboration with Hannah Ross, Brandan Leathead, Haley Kidder & Logan Schmitt

Lenovo Pop-Up-Party One of the major issues with Lenovo, presently, is that there is little brand awareness. We want to get millennials interacting with the technology in as many ways(and cities) as possible. The concept of a Pop-Up-Party stemmed from the tent-like features of a standing Yoga Pro laptop. We thought if we highlighted this visual, we could turn the position of this laptop into an international icon for the brand.


Lenovo Pop-Up-Party
One of the major issues with Lenovo, presently, is
that there is little brand awareness. We want to get millennials interacting with the technology in as many
ways(and cities) as possible. The concept of a Pop-Up-Party stemmed from the tent-like features of a standing Yoga Pro laptop. We thought if we highlighted this visual, we could
turn the position of this laptop into an international icon
for the brand.

Lenovo POP-UP-PARTY (Interior) Inside the Pop-Up-Party there will be hundreds of lenovo tablets mounted to the interior walls of the structure. Each screen will act as a platform of promotion for interesting drawing apps people can use to draw, games that people can play, and other creative needles we can find in the massive haystack of the internet. Anything that gets people to interact with the technology in creative ways.


Lenovo POP-UP-PARTY (Interior)
Inside the Pop-Up-Party there will be hundreds of lenovo tablets mounted to the interior walls of the structure. Each screen will act as a platform of promotion for interesting drawing apps people can use to draw, games that people can play, and other creative needles we can find in the massive haystack of the internet. Anything that gets people to interact with the technology in creative ways.

Geo-Tagging Instagram Ads
To spread awareness of the Pop-Up-Party, we want to utilize Instagrams geo-tagging feature. In every city where we throw a Pop-up-party, we will hang a wild postings that are designed to pay homage to each city. If Lenovo takes a picture of the poster and uploads it to Instagram, The image will appear on Lenovo’s photo map, which will not only announce the location on social media, but will also give you the coordinates to get to the precise location of the event. While at the event, people can take pictures and use #lovethewayyoudo to accompany their experience. Hashtagging their brand will raise awareness and create a fun collage of party/product images in the Lenovo hashtag feed.

Lenovo Snapchat Story The temporary photo/video sharing app known as Snapchat has added a feature that allows users to share their snaps with the world. At the Pop-Up-Party, Lenovo will be encouraging people to share their snaps with them, in order to catalog those snaps onto Lenovo’s snapchat story. Anyone following Lenovo can view their story and watch the progression of the parties from around the world. This gives the people that can’t come the chance to experience the party from their phones.collage of party/product images in the Lenovo hashtag feed.


Lenovo Snapchat Story
The temporary photo/video sharing app known as Snapchat has added a feature that allows users to share their snaps with the world. At the Pop-Up-Party, Lenovo will be encouraging people to share their snaps with them, in order to catalog those snaps onto Lenovo’s snapchat story. Anyone following Lenovo can view their story and watch the progression of the parties from around the world. This gives the people that can’t come the chance to experience the party from their phones.collage of party/product images in the Lenovo hashtag feed.