There are 40 million internally displaced people, or IDPs, across the world. Forced to flee their homes, they haven’t crossed a border. So almost nothing is available to them. No asylum, no home, no rights. With the entire world focused on refugees, how did we raise awareness for IDPs?
By using the way that the internet tells us content is unavailable, to show the things that are unavailable to internally displaced people.
We created over 20 videos with thumbnails designed to blend in with the YouTube look and feel.
The videos used familiar unavailable messaging to raise awareness for human rights IDPs don’t have. A CTA drove to a website that helped educate and gave people the option to take immediate action by donating.